There recently have been many videos uploaded on Youtube mainly for the purpose of getting the audience to join in and participate and for the video makers to promote their stuff. For example this commercial is by NIKE, they want to get viewers to provide dunking videos and the best will win. This campaign from Nike brings the audience closer and gets them publicicty for their company. ” The most powerful outcome of our contest – and the Space Frontier Foundation’s contest – is public participation.” (The Launch Pad). This explains that contests and prizes were set for the sake of getting participants and public awareness. Most of the contests are sponsored by big companies and brands but some are home made videos where they will have random contests also again to attart more viewers and gain a higher flow of hits. This i feel is a great way to gain popularity and attention from the audience and viewers as well as a tool to interact and create a bigger network.
Shoot and Win…Ya we need attention!
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